○ 1318果园, 视觉识别与包装 (2021)
1318 Orchard is a modern fruit production center situated in Xianyang, Shaanxi, specializing in the cultivation of imported apples and cherries. In 2021, to better meet market demands and appeal to the younger generation, 1318 Orchard underwent a rebranding transformation, shifting from being a supplier to establishing its own brand.
Recognizing that consumers have limited knowledge of apple varieties, 1318 Orchard presents its products with creative de- signs and highlights their unique features, making the brand more engaging and collectible.
1318果园是位于陕西咸阳的现代化果品基地，主要作物为进口 苹果和进口樱桃。为了更好地适应发展需要，针对年轻一代推 广产品的价值，1318果园在2021年进行了信息梳理和品牌升级，从供应商转型成自有品牌。
消费者对苹果品种尚未建立深入的认知，1318以充满趣味的设计介绍和强调产品特点，将1318果园专业且专注、品种丰富且稀缺的品牌形象转化成可以收集的趣味。